10/02/2013 10:14 am ET

How All Star Code Is Getting More Young, Black Males Into Tech

All Star Code

It's early on a Saturday morning, and the brand-new Spotify headquarters in New York's Flatiron District are bustling with high schoolers. Nearly 20 young, black men have gathered here to spend the day learning how to come up with a business idea, a brand, a marketing strategy, and a pitch deck to present what they've learned to a panel of judges. Laptops, giant markers, and paper pads are everywhere, and the students plot out ideas ranging from a digital hub for hip-hop fans to a reggae music-creation app to a portal for discovering indie artists.

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