How Jeff Bezos Turned Amazon Into The World's 'Everything Store'

How Bezos Built Amazon
Jeff Bezos, founder and CEO of Amazon.com, introduces the Kindle at a news conference on Monday, Nov. 19, 2007 in New York. The $399 electronic book device will allow downloads of more than 90,000 book titles, blogs, magazines and newspapers. (AP Photo/Mark Lennihan)
Jeff Bezos, founder and CEO of Amazon.com, introduces the Kindle at a news conference on Monday, Nov. 19, 2007 in New York. The $399 electronic book device will allow downloads of more than 90,000 book titles, blogs, magazines and newspapers. (AP Photo/Mark Lennihan)

Amazon.com rivals Wal-Mart as a store, Apple as a device maker, and IBM as a data services provider. It will rake in about $75 billion this year. For his book, Bloomberg Businessweek’s Brad Stone spoke to hundreds of current and former friends of founder Jeff Bezos.

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