BUSINESS
10/22/2013 03:43 pm ET

The 'Brosurance' Obamacare Keg Stand Ad Is Real

gotinsurancecolorado.org

The pro-Obamacare "Brosurance" ad was posted online Tuesday morning. It's the product of a collaboration between the Colorado Consumer Health Initiative (CCHI) and ProgressNow Colorado Education, the same organizations that started ThanksObamacare.org in 2011. The ad—a tongue-in-cheek portrayal of binge-drinking, ostensibly left-leaning "Bros for Life"—is part of the "got insurance?" campaign, which includes several other ads such as one showcasing grammatically challenged golfing frat boys.

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