Southwest Airlines is one of the top 10 simplest US companies, according to an index Tuesday yesterday by Siegel+Gale, a brand strategy firm in New York.
Of the advantages, says Howard Belk, co-CEO and chief creative officer of Siegel+Gale, “consumers would pay more for simplicity… brands are leaving significant money on the table because of complexity.” Southwest climbed 6 spots from last year, now ranking at #9 out of 125 U.S. companies.
Following Southwest, JetBlue is the next airline on the list at #44. Bigger airlines like US Airways, America, United placed in the bottom 20; and Delta fell 17 spots to the bottom 10, ranking at #116 for poor customer service and extra hidden fees.
Siegel+Gale provides a 10-question quiz to assess a company’s simplicity, mostly emphasizing customer experience, but we can think of a several reasons Southwest tops the simplest list:
- First 2 checked bags fly free