11/04/2013 07:18 pm ET Updated Dec 06, 2017

Northwestern University Sparks Controversy With 'Bloody' Uniforms Supporting Vet Charity

A Northwestern uniform that was meant to support wounded troops, may have crudely offended the very people it was supposed to honor.

For its Nov. 16 football game, Northwestern University partnered with Under Armour to design patriotic uniforms to raise funds for the Wounded Warrior Project, a nonprofit that works to empower vets with injuries.

But some critics have found the flag getup pretty crass, considering that the red stripes appear to be bleeding –- from the helmet down to the cleats.

“Isn't 'flag covered in blood' a little on-the-nose for something honoring a group that operates programs for injured veterans?” wrote Tom Socca for Deadspin.

northwestern wounded warrior project uniform


The players will auction their jerseys after the game and 100 percent of the proceeds will go to the charity. Ten percent of the online sales for the $74.99 jerseys will benefit the organization.

While the college and the clothing company have gotten flak for their “bloody” uniforms, Under Armour said that it didn't intend to design something gruesome.

“The Northwestern University football uniforms designed by Under Armour in support of Wounded Warrior Project feature an authentic distressed pattern which depicts a flag that has flown proudly over a long period of time,” the company said, according to SB Nation.

Blame game aside, the important thing to remember is that injured veterans need our help. Learn more at the Wounded Warrior Project.



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