11/11/2013 10:11 am ET

Putting A Youthful Spin On The 55-plus Community


Only a sliver of the aging population has an interest in moving to an age-qualified community. And research shows many Americans would rather spend their retirement years in the communities they’re already in—a trend referred to as “aging in place.”

That’s why developers catering to home buyers ages 55 and older are building planned communities geared toward residents of all ages. These “ageless” communities accommodate everyone, but with “thoughtful attention to the 50-plus consumer,” said Helen Foster, owner of Foster Strategy and a participant in a panel discussion at the Urban Land Institute’s recent fall meeting in Chicago.

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