11/19/2013 09:54 am ET Updated Jan 25, 2014

eMarketer: Black Friday Gets More Digital

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With Thanksgiving only a few short weeks away, holiday shoppers are no doubt gearing up for the deluge of deals that will land on Black Friday. But, as in past years, some shoppers are thinking even earlier--a September 2013 poll of US internet users conducted by Ipsos Public Affairs for found that a sizeable group of them were preparing to shop on Thanksgiving Day. In fact, nearly one-third planned to hit a retail store on the holiday itself.