The Makers Of CIROC Ultra Premium Vodka Score NBA Partnership

Diddy Announces Special CIROC 'Toast'
LAS VEGAS - SEPTEMBER 04: Music artist Sean 'Diddy' Combs appears as he hosts a party at the Wet Republic pool at the MGM Grand Hotel/Casino September 4, 2010 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for MGM Resorts International)
LAS VEGAS - SEPTEMBER 04: Music artist Sean 'Diddy' Combs appears as he hosts a party at the Wet Republic pool at the MGM Grand Hotel/Casino September 4, 2010 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for MGM Resorts International)

CIROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced a multiyear marketing agreement and unveiled "The Toast of the NBA" campaign.

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