Over the next five years, 80 million Americans will be over the age of 50, according to a recent Nielsen report. “These are valuable consumers with a disproportionate amount of disposable income and discretionary time,” says Clay Buckley, Vice-President Lifestyles for AARP Services, Inc.
It shouldn’t be surprising that companies are finding ways to woo these consumers with discounts and perks on flights, transportation, lodging, tours and entertainment. “Travel is of huge importance to our members,” says Buckley. In fact, nearly 2/3 of the AARP membership takes advantage of at least one travel discount during the year (among the many discounts offered by the organization).