Cindy Gallop — former chairman of the ad agency BBH New York — has penned a piece for AdWeek about what she calls the New Creativity, which she says is "female-informed." She has some ideas about how to shake up the "white male dominated industry." First: Hire at least three women.
From STEM fields to "Saturday Night Live," there are plenty of businesses that could stand to open up, diversify, represent. Gallop argues that including women inspires creative product as well as more creative ways of producing it.
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