01/13/2014 10:54 am ET Updated Dec 06, 2017

A Trick To Making Your Eyeshadow Pop, From Katia Beauchamp (VIDEO)

Co-Founder and Co-CEO of Birchbox Katia Beauchamp had a few tricks for making an eye color pop.

“You can make every color shadow pop, so it’s really all about the application,” she said. The trick is to use contouring in three different places on the eye: the crease, lash line and middle. “The pop of color should be on the crease and lash line,” said Katia. In the middle of your eyelid, you should use a lighter color.

“For a traditional smoky eye, I like to use a rosy, pink color in the middle to make smoky eyes stand out but still feel natural,” she told us.

For more of Katia's winter beauty tips, see the slideshow below:

Katia Beauchamp's Beauty Tips

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