01/13/2014 04:26 pm ET Updated Jan 25, 2014

Rio Mints Are Nipple-Licking Good In New Ad (VIDEO)

What, never seen a stuffed toy llama licking a man's nipple to advertise candy?

Rio Mints takes what it hopes to be a refreshing walk on the kinky side in its Hong Kong commercial.

As seen above, a couple in beachwear sit on a bench, when the woman offers her friend a Rio Burgundy Grape Mint. The man is so involved in his near-orgasmic response to the flavor that he doesn't notice that the stuffed llama he carries is now slurping his nipple. (It's definitely one of those see-for-yourself things.)

"This wacky spot out of Hong Kong seems to take things too far," Slate wrote.

But ad agency Ogilvy & Mather Hong Kong said it intended to "introduce ... a breath of fresh air to Hong Kong's conservative advertising scene," Creativity Online reported.

Oh, it's fresh all right.