Threadless Lays Off 27% Of Staff, Shifts Strategy

Threadless Announces Lakeview Store Closing, Layoffs
Coolest. Tees. Ever.Buy them.
Coolest. Tees. Ever.Buy them.

Threadless, the Chicago-based T-shirt maker once called “the most innovative small company in America,” laid off more than one-fourth of its staff and closed its Lakeview store.

Threadless cut 23 of 84 jobs, founder and CEO Jake Nickell said in an email to Crain's today.

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