01/22/2014 12:42 pm ET Updated Jan 25, 2014

USA Today Expands Super Bowl Ad Meter To Include Audience Makeup


USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment.

Last year, the Ad Meter opened up voting to the public, replacing its years-old system of using a hand-picked panel of judges. Some 13,000 viewers signed up, about 10,000 of whom cast votes. This year, the results from that wider voting pool will be sliced and diced by characteristics including gender, age, geography and household income. USA Today is partnering with Adobe to provide the analysis.

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