USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment.
Last year, the Ad Meter opened up voting to the public, replacing its years-old system of using a hand-picked panel of judges. Some 13,000 viewers signed up, about 10,000 of whom cast votes. This year, the results from that wider voting pool will be sliced and diced by characteristics including gender, age, geography and household income. USA Today is partnering with Adobe to provide the analysis.
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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