Newspapers' Battle Head-To-Head In New Orleans

Battle Of The Newspapers
Free introductory copies of the Baton Rouge Advocate's new New Orleans edition, right, are seen next to copies of the New Orleans Times-Picayune at Lakeside News in the New Orleans suburb of Metairie, La., Thursday, Sept. 27, 2012. As The Times-Picayune in New Orleans scales back its print edition to three days a week, the Baton Rouge newspaper is starting its own daily edition to try to fill the void. The move by The Advocate sets up an old-fashioned newspaper competition, even as more and more people get their news online and from cellphones.(AP Photo/Gerald Herbert)
Free introductory copies of the Baton Rouge Advocate's new New Orleans edition, right, are seen next to copies of the New Orleans Times-Picayune at Lakeside News in the New Orleans suburb of Metairie, La., Thursday, Sept. 27, 2012. As The Times-Picayune in New Orleans scales back its print edition to three days a week, the Baton Rouge newspaper is starting its own daily edition to try to fill the void. The move by The Advocate sets up an old-fashioned newspaper competition, even as more and more people get their news online and from cellphones.(AP Photo/Gerald Herbert)

NEW ORLEANS – The pirate flag hanging in the New Orleans Advocate's office in downtown is something of an inside joke – a hammy reminder of the startup paper's unlikely insurgency against its entrenched competitor, The Times-Picayune.

Other symbols of the year-old paper's inchoate status are of the more banal variety – the unkempt entrance, desks crammed into an office no bigger than a McMansion living room, one unisex restroom serving the entire staff.

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