01/28/2014 04:48 pm ET Updated Jan 28, 2014

Texas Gubernatorial Candidate Launches Spanish Website For Latino Vote


Texas gubernatorial hopeful Greg Abbott is hoping to win over a large chunk of Latino voters by speaking to them directly – en Español.

Abbott, a Republican and the state attorney general, has set a goal of winning at least 40 percent of the Latino vote in Texas, according to the Texas Tribune. He is running against Democrat Wendy Davis, a state senator who has made headlines for reportedly exaggerating some of the hardship she endured as a single mother.

Abbott’s 40 percent goal isn't by any stretch far-fetched considering that Gov. Rick Perry, a Republican, garnered 38 percent of the Latino vote in 2010.

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