STYLE
01/31/2014 10:14 am ET Updated Feb 01, 2014

American Apparel Ad Starring 62-Year-Old Lingerie Model Proves 'Sexy Has No Expiration Date'

Looks like the "Mature Model Gang" is here to stay.

Friday morning American Apparel posted a photo of their new lingerie ad starring 62-year-old actress, Jacky O'Shaughnessy. The caption read: "Sexy has no expiration date."

This is not the first time O'Shaughnessy has been featured in an ad for the provocative retailer. She began modeling for them back in 2012 after she was scouted in a New York City restaurant. At the time, Vogue reported it was her natural elegance that made her a perfect fit for the brand.

The surge of mature models has not been limited to risk takers like American Apparel. The Row's 2014 campaign features 65-year-old skincare guru and former model Linda Rodin, while Daphne Selfe, who was named the "World's Oldest Supermodel" by the Daily News in 2012, recently starred in her own ad campaign for TK Maxx (the UK's answer to TJ Maxx).

However, not everyone is prepared to see an older model representing a brand. Comments on the photo ranged from extreme discomfort to extreme support of the revealing new photo. Of course, the company doesn't seem to mind shaking things up a bit, so we have a feeling (and we hope!) this is not the last we'll see of Jacky.

More provocative ads:

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