02/07/2014 03:58 pm ET Updated Feb 07, 2014

Watch As This Fake Chobani-Loving Bear Terrorizes New York City

New York City has been attacked by a devil baby and zombies in recent ad stunts.

Why not a bear?

Chobani Yogurt on Thursday unleashed its version of Gotham prankvertising on YouTube, featuring a part-human, part-mechanical grizzly. The setup follows the ursine invader hunting for natural ingredients, just like a real 1,400-pound grizzly did in the yogurt's Super Bowl ad.

Watch above as the faux beast puts a real scare into some New Yorkers -- and a hot dog cart -- while amusing others.

Oh, the things an advertiser will do to attract attention...