02/12/2014 10:08 am ET Updated Feb 12, 2014

10 Things The Anti-Aging Industry Won't Tell You

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1. Your insecurities have fueled a multibillion-dollar business.

Perhaps the grandparents of yesteryear wiled away their retirements in the proverbial rocking chair, sparing nary a thought for their wrinkles or gray hair. But even if that idyllic portrait is true to life, our obsession with youth isn’t anything new. “As a nation, we have never embraced aging,” says Denise Lewis, a gerontologist at the University of Georgia.

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