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03/10/2014 04:37 pm ET Updated Mar 10, 2014

Kiip's Brian Wong From SXSW: ‘Reward' Is The Secret To Mobile For Marketers

HuffPost Live

Brian Wong argues that brands and marketers are taking the wrong approach to reaching people on mobile. Here, Wong shares some recent research that suggests leveraging ‘moments’ could be the key to successful engagement on the platform. Follow along via #sxlb

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