Kiip's Brian Wong From SXSW: ‘Reward' Is The Secret To Mobile For Marketers

WATCH: Kiip's Brian Wong From SXSW: ‘Reward' Is The Secret To Mobile For Marketers

Brian Wong argues that brands and marketers are taking the wrong approach to reaching people on mobile. Here, Wong shares some recent research that suggests leveraging ‘moments’ could be the key to successful engagement on the platform. Follow along via #sxlb

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