Fashion magazines are filled with pictures of extremely hot women. That is literally their business model. And yet — even though they're ostensibly marketed to women, by women — the idea that those pictures might be sexually appealing to women is something our culture is surprisingly resistant to.
Case in point: at Fashionista, Tyler McCall examines the way that the term "girl crush" has become the fashion world equivalent of the locker room favorite "no homo." As fashion writer Nicolette Mason points out, the suddenly ubiquitous term manages a similar anxiety: it allows a woman to "show appreciation for somebody and the bottom line being that you don't want to be mistaken as actually being interested in that person."