Tavi And The Taviettes

Are These Young Women The Gloria And Audre Of Our Time?
NEW YORK, NY - SEPTEMBER 11: Tavi Gevinson visits 'Late Night With Jimmy Fallon' at Rockefeller Center on September 11, 2012 in New York City. (Photo by Theo Wargo/Getty Images)
NEW YORK, NY - SEPTEMBER 11: Tavi Gevinson visits 'Late Night With Jimmy Fallon' at Rockefeller Center on September 11, 2012 in New York City. (Photo by Theo Wargo/Getty Images)

She counts among her friends the actress Emma Watson, the singer Lorde and the fashion designer Rachel Antonoff (“She has gravitas”), but the real impact of Tavi Gevinson, the 17-year-old fashion-prodigy-turned-publishing-mogul, can be seen most clearly in the young women who circle in her orbit.

Since she founded Rookie, an online magazine, in 2011, young women have embraced Ms. Gevinson’s unambiguous message that community and self-empowerment are essential survival tools for adolescence.

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