Twitter's TV-Centricness Dials Up Sprint's ‘Framily' Effort

Twitter's TV-Centricness Dials Up Sprint's ‘Framily' Effort
Sprint Nextel Corp. signage is displayed on the facade of a store in San Francisco, California, U.S., on Thursday, June 13, 2013. SoftBank Corp. Chief Executive Officer Masayoshi Son, seeking to expand into the U.S. wireless market, said he sees T-Mobile US Inc. as a 'Plan B' acquisition target if he fails to purchase Sprint Nextel Corp. Photographer: David Paul Morris/Bloomberg via Getty Images
Sprint Nextel Corp. signage is displayed on the facade of a store in San Francisco, California, U.S., on Thursday, June 13, 2013. SoftBank Corp. Chief Executive Officer Masayoshi Son, seeking to expand into the U.S. wireless market, said he sees T-Mobile US Inc. as a 'Plan B' acquisition target if he fails to purchase Sprint Nextel Corp. Photographer: David Paul Morris/Bloomberg via Getty Images

In this eMarketer interview, Sprint VP of Digital, Scott Zalaznik, discusses how the carrier was able to bring its new "Framily" plan to life during the Oscars.

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