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04/10/2014 11:42 am ET Updated Dec 06, 2017

Ryanair Unveils First Commercials In Nearly 25 Years... And They're Surprisingly Tame

Michael O'Leary, chief executive officer of Ryanair Holdings Plc, holds a model aircraft as he speaks during a news conferenc
Michael O'Leary, chief executive officer of Ryanair Holdings Plc, holds a model aircraft as he speaks during a news conference in London, U.K., on Thursday, Nov. 21, 2013. The Irish carrier announced today that it would be adding more destinations from Manchester Airports Group's London Stansted airport in 2014. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

Ryanair has been doing a lot lately to try and improve their image... including rolling out a series of commercials to entice travelers.

The three brief ads are surprisingly tame for a company whose CEO has called passengers "idiots" in the past and plays a shockingly loud trumpet sound each time a flight lands on time.

The ads also promote Ryanair's new bag policy, which will now allow passengers to bring a second small carry-on item (such as a handbag or briefcase) and the new seat allocation system.

This more subtle, glamorous take on Ryanair marketing seems like a step in the right direction. But will it convince travelers to fly with the often-controversial airline?

Watch the ads below and let us know what you think.

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