04/18/2014 09:18 am ET Updated Apr 18, 2014

The POTUS Prestige Effect: When Presidents Visit Local Businesses, It Registers Big

Pool via Getty Images

When the president stops in with the family to buy books or with a foreign president to eat burgers, the POTUS effect registers big. That's because a lot of businesses visited by the president of the United States see an uptick in business -- and profits -- from the customers that follow.

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