04/30/2014 11:09 am ET Updated Apr 30, 2014

Bill Simmons' Big Score: How The Sports Guy Built A New Kind Of Media Empire At ESPN | Culture News | Rolling Stone

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From Bill Simmons' fourth-row seats at the Staples Center in L.A., we're close enough to hear basketball players swearing. In the last few minutes of a belligerent game, full of glaring, taunting, and pushing, the hometown Clippers are in the process of erasing Dallas' comfortable lead, scoring 23 of the last 27 points. To Simmons' dismay, the crowd doesn't seem to appreciate that they're watching one of the best games of the year.

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