FOOD & DRINK
05/22/2014 10:54 am ET

Yelp Is About To Get Even More Annoying

Food photos just graduated to video, and we're not excited.
This image shows a Yelp web site on a computer screen in Los Angeles Thursday March 18, 2010. Yelp, one of the most popular,
This image shows a Yelp web site on a computer screen in Los Angeles Thursday March 18, 2010. Yelp, one of the most popular, fast-growing online review sites, has been hit by several lawsuits from small businesses claiming they've been pressured to advertise so that Yelp will squash negative reviews users have posted about them. Yelp denies the claims, but exactly what happened may never be known. (AP Photo/Richard Vogel)

Yelp, the user-generated review site that everybody loves to hate, just got even more annoying. The company is introducing a new video feature, whereby users can upload videos like they do photos.

Madhu Prabaker, Yelp's mobile product manager, told Business Insider that the videos will better capture the ambiance of a restaurant, "rewarding" those restaurants that place an emphasis on mood and setting. We're not so sure how well the videos will be able to capture a restaurant's ambiance, however, at only three to 12 seconds long.

One thing we feel pretty sure about, on the other hand, is how many chefs and restaurant goers will dislike this new feature. Chefs from David Bouley to David Chang discourage or outright prohibit food photography in their restaurants -- we can only imagine how they'll feel about video.

The feature will be available to "Elite Yelpers" starting in June, before it is available to everyone. If you're unfamiliar with Yelp's "elite" status, it's a group of Yelpers that have reviewed so many establishments that they've graduated to a special tier, where they receive all sorts of benefits, like party invitations and a badge on their user profile. Now, the Yelp Elite will have the added bonus of uploading the first three to 12 second videos. And then everyone else will get to play too. We can hardly wait.

What do you think of Yelp's new video option?

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