Good news for eco-friendly shoppers!
Jessica Alba and Christopher Gavigan's brand, The Honest Company, will debut at Target and Target.com starting June 15. If you haven't heard of Alba's venture into retail goods, she and Gavigan are on a mission to provide non-toxic home cleaning, baby and skincare products.
Excited about the collaboration, Alba made clear in a statement that this is going to be great for parents who shop at mass retailers, such as Target:
"As a busy working mom, I know you can't always anticipate when you're going to need something. It's great to have a partner like Target that offers convenience and great values at any given moment. We're excited to launch The Honest Company products in Target stores and on Target.com to provide easy access to our safe, stylish and accessibly-priced products."
As Target moves towards offering more conscious options for their customers, The Honest Company is another collection to add to their "Made To Matter" initiative, which includes other environmental and body-friendly brands like Plum Organics and SheaMoisture.
Watch the video below to learn more about this huge launch.
We can't wait to shop The Honest Company at Target next month, but tell us, what are your favorite organic brands?