A New Jersey water park was flooded with negative comments after creating an email ad featuring an ill-conceived pun about missing children.
Sahara Sam's Oasis attempt to lure visitors Thursday night quickly backfired when recipients saw the email subject line: "sAMBER ALERT: Your Kids Should Be Here," Philly.com reports. An Amber Alert is, of course, issued to help find lost or abducted children.
Outraged parents unleashed a barrage of complaints on the West Berlin park's Facebook page and suggested that Sahara Sam's advertising department was wet behind the ears.
"Dear Sahara Sam's, who in your advertising department came up with the idea to send out tonight an email with big letters 'sAMBER ALERT'," wrote Scott Borsky. "Do you know what an AMBER ALERT is, you idiots?? I read these, as they are very important. How clever of you to put a small 's' in front of AMBER ALERT to refer to your Mascot Sam -- so I would be tricked in opening your ad. I'm sure the folks in your ad department found that humorous and NEVER, EVER need to deal with a real Amber Alert."
Apologetic officials from the park blamed the snafu on an outside agency for sending out the unapproved promo.
"We are a family-owned company. We truly apologize," they wrote in response to another critical comment on their Facebook page. "We will no longer be working with agency who made the error in this newsletter."