06/10/2014 10:55 am ET

Selling With Nostalgia, Post-Boomer

Multi-bits via Getty Images

Nostalgia, according to the saying, isn’t what it used to be. That is increasingly true on Madison Avenue, as advertisers — seeking to evoke warm feelings and fond memories in consumers — adjust the timelines for how far they look back.

For many years, the primary goal was to appeal to the huge baby boomer market of Americans born from 1946 through 1964. So nostalgic ads revived the music, movies, television series and other elements of popular culture from the 1950s and ’60s.

Read more on The New York Times