By now, the dangers of texting while driving are obvious. But if you need any more convincing, this candid-camera ad from Volkswagen drives the point home.
The advertisement, set in what appears to be a movie theater in Hong Kong, shows an audience watching intently as it's presented a driver's seat view out of the windshield of a moving car.
However, after a few moments, a mass text -- sent on purpose from inside the theater -- goes out to all the moviegoers.
Most of the entire crowd reaches down to whip out their phones, and...
You can probably guess what happens next. In 2012, the National Highway Traffic Safety Administration estimated that 3,328 people were killed and another 421,000 people were injured in accidents involving distracted drivers. "[B]ecause text messaging requires visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction," the NHTSA's website says.