07/02/2014 02:06 pm ET Updated Jul 02, 2014

The 'Secret' To Getting Donors To Give More Charity

JGI/Jamie Grill via Getty Images

Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations now, overall capacity of donors remains high, even through downturns.

The challenge for causes, fundraisers, nonprofit executives, social entrepreneurs and concerned board members everywhere remains “how?” – how best to tap that steady vein of generosity in this society which, even if fairly flat, remains constant and deep.

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