FOOD & DRINK
07/09/2014 12:39 pm ET Updated Dec 06, 2017

Joyride Coffee Is Bringing Cold Brew To Your Office In A Keg

If you can't have an actual beer keg at your office, perhaps a coffee keg will suffice.

Joyride Coffee, released just last year in San Francisco and New York, brings an interesting approach and flavor to the arduous process of making your own perfect cup of iced coffee. Noah Belanich, one of the three brothers behind the coffee company, explained to HuffPost Live how their business began out of a food truck.

"We were doing so much [cold brewing] in these one-gallon beer growlers, essentially, and we were taking up everybody's fridge space," Noah told host Josh Zepps. "[Customers] were wondering if there was any way we could get them more of the cold brew without taking up so much fridge space."

And so their coffee keg came into fruition. Co-founder David Belanich explained why their coffee is different from traditional brews, partly in that it takes 16 hours to brew the concentrate.

"Traditionally ice coffee was just hot coffee that you just cool down. This is actually cold-brewed, so it’s never heated," David said. "Because of that, there’s a lot more body in it. It tastes very different."

Watch the video above to see the coffee keg in action.

Watch the full conversation with the brother's behind Joyride coffee below:

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BEFORE YOU GO

  • It's a thrilling sight early on a summer morning.
    <strong>"Coffee, we're ready for you." -- Ice</strong>
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    "Coffee, we're ready for you." -- Ice
  • It's a thing of beauty in the afternoon.
    <strong>This iced coffee is made with ginger, nutmeg and cinnamon. Get the recipe for this <a href="http://www.abeautifulmess
    A Beautiful Mess
    This iced coffee is made with ginger, nutmeg and cinnamon. Get the recipe for this Homemade Iced Coffee from A Beautiful Mess
  • It's a delicate dessert.
    <strong>This one here is made with sweetened condensed milk. Get this <a href="http://www.abeautifulmess.com/2012/06/homemade
    A Beautiful Mess
    This one here is made with sweetened condensed milk. Get this Homemade Iced Coffee With Sweetened Condensed Milk recipe from A Beautiful Mess
  • Why not put whipped cream on top?
    <strong>Really, why wouldn't you?</strong>
    Really, why wouldn't you?
  • It's perfection in a pour.
    <strong>A whirlpool of excitement.</strong>
    Tumblr
    A whirlpool of excitement.
  • And it's simply breathtaking.
    <strong>We are swooning for this beautiful iced coffee from <a href="http://www.amyjohnsonphoto.com/beverage/" target="_blank
    Amy Johnson
    We are swooning for this beautiful iced coffee from photographer Amy Johnson
  • It's so comforting.
    <strong>If that doesn't look good to you, we don't know what will.</strong>
    Paul Johnson via Getty Images
    If that doesn't look good to you, we don't know what will.
  • It's great with milk.
    <strong>Mmmm milk.</strong>
    Tumblr
    Mmmm milk.
  • But we also like it black.
    <strong>Simple, cool, refreshing.</strong>
    MIXA Co. Ltd. via Getty Images
    Simple, cool, refreshing.
  • Iced coffee, it's been a long, hard winter.
    <strong>We're ready for you now.</strong>
    Tumblr
    We're ready for you now.
CONVERSATIONS