07/14/2014 10:32 am ET Updated Jul 14, 2014

Farmers Used Facebook To Harvest Votes For Cochran

Justin Sullivan via Getty Images

Add this to the shock and awe that surrounds the come-from-behind victory of Sen. Thad Cochran, R-Miss, in his primary runoff: the fact that farmers can still matter in an election and that farmers and their families communicate through Facebook and other social media much more than political analysts realized.

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