07/17/2014 08:57 am ET Updated Dec 06, 2017

Jeff Koons' Balloon Dog Can Now Be Yours In Purse Form

Jeff Koons' gradual takeover of New York City continues with the unveiling of his special edition "Balloon Dog" handbag -- a collaboration with H&M that debuts in a handful of stores across the country today.

The bag features an image of the artist's famous balloon dog sculptures, of which an orange version recently sold for $58.4 million dollars. The H&M version of the stainless steel work will cost a much less $49.50.

jeff koons

H&M's handbag, of course, coincides with Koons' massive retrospective at the Whitney Museum, which the popular Swedish retailer sponsored.

“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring," Koons recently said through a statement.

Earlier this week, a variety of socialites, celebrities, and models were at hand to fete the artist and his leather bag. Koons will continue the celebrations today at H&M's newest Manhattan location on Fifth Avenue, where Forbes reports the brand will transform the location into something that resembles a museum plastered with yellow dogs. Head to 589 Fifth Avenue at noon, if you're into that sort of thing.

And if you are, or just can't get enough of artist-fashion collabs, check out Damien Hirst's own commodification of art in the form of a newpill-shaped jewelry line.



Jeff Koons Celebrates H&M Opening