WOMEN
07/24/2014 09:28 am ET Updated Jul 24, 2014

Why Can't We Stop Talking About ‘Bikini Bodies'?

FPG via Getty Images

Every summer, tabloids and women’s magazines bombard us with news of “bikini bodies,” a predictable ritual with an equally predictable response: Jezebel recently dismissed the term as “infuriating bullshit,” while a Huffington Post quiz promised women that having a “bikini body” requires just a bikini and a body.

Yet, despite these efforts, the fact remains that bikini body conjures a specific image: a thin, fit female body, perhaps belonging to Gisele or Beyoncé, and almost certainly not belonging to you. The women whose figures we idolize have changed over time, but the idea that only certain bodies are worthy of the title bikini has been used in articles and advertising language for over 50 years.

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