WOMEN
07/29/2014 09:15 am ET Updated Jul 29, 2014

Is 'Girl-Power' Advertising Doing Any Good?

Andrew Rich via Getty Images

I can see the history book headlines now: “Feminism Through Capitalism: How Tampon and Soap Commercials Struck The Fatal Blow To Sexism in 2014.”

No? The Huffington Post sure seemed to think so, as did the precisely hundred-zillion distant relatives and former classmates who inundated my newsfeed with links to the recent “fempowerment” campaigns (read: commercials) launched by companies like Always, Pantene, Dove, and Verizon. These companies have all recently realized that framing video ads around a girl-power sentiment helps them become viral hits.

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