Well, we all saw this one coming.
Less than 48 hours after mass market retailer Target publicly solidified their support for marriage equality in a court filing on Tuesday, the National Organization for Marriage announced a boycott of the chain.
Target officially announced their public support for marriage equality by signing an amicus brief before a Chicago federal appeals court, following similar moves made by other large companies.
NOM president Brian Brown said in a statement:
Target and other companies need to be forced to realize that it is their alignment with the radical cause of redefining marriage that is "bad for business"—not states' marriage laws that uphold and protect the common-sense idea that kids do best with a mom and a dad!
So I'm announcing a new boycott today, against Target, for insulting consumers like you and me. The brief they signed in court this week insinuates that people like you and me, who would vote to uphold traditional marriage, as akin to segregationists and racial bigots. Would you want to shop at a place that viewed you in that way?
NOM, of course, has a history of vehemently opposing legislation and companies that support marriage rights for same-sex couples. In the past the organization has attempted boycotts of JP Morgan Chase and Starbucks, as well as generating hysteria surrounding any political or social gains made by the queer community.