08/23/2014 08:53 am ET

44 Magical Beauty Buys That Will Sell Out

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To help break us out of our primping malaise, we went to the founders and brilliant minds behind seven of our favorite online beauty retailers -- DooBop, b-glowing, Beautyhabit, Gloss48, Spirit Beauty Lounge, CAP Beauty, and newbie Reed Clarke -- to find out what skin, hair, and makeup products have them all kinds of excited. Who better than these in-the-know pros, who spend their days snooping for the best under-the-radar beauty finds, to give us the good word on the products we need to add to our personal stashes?

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