You can't quite drink your way to 100 using gin brand names, but you can come close. From Beefeater 24 and Tanqueray 10 to No. 3 Gin and Gin Number 0, numbering your juniper-flavored vodka seems to have become a thing. It's a marketing construct that doesn't seem to have much of a historical reason for being, but it's a drink trend nonetheless. And we like trends.