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08/26/2014 11:19 am ET Updated Aug 26, 2014

Bloomberg Wants To Do More Good With Less Money To Meet Global Health Goals

Brian Ach via Getty Images

On a sweltering Saturday in June in Istanbul’s old city, Michael R. Bloomberg, power-dressed in a dark blue suit, monogrammed white shirt and cuff links, sat down to a late-morning breakfast with local antismoking activists on a rooftop overlooking the glittering Sea of Marmara.

The group, which included Turkish doctors and public health officials, had gathered to celebrate the surprising success of a campaign to persuade Turks, notorious for their love of tobacco, to smoke fewer cigarettes. It was a campaign formulated and funded by Bloomberg Philanthropies, the charitable foundation of Mr. Bloomberg, the former mayor of New York.

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