09/08/2014 05:35 pm ET Updated Feb 02, 2016

BREAKING: Gay Couple Watches Football. Can We Get Back To The Game Now?

What at first appears to be two bros horsing around in an ad for DirecTV's NFL coverage turns out to be something else entirely.

The two -- one a Giants fan, the other a Cowboys fan -- crash through a living room as one tackles the other in slow-motion. In mid-flight one discusses their friendly rivalry and declares that they argue sometimes. Then the other says, "We're just like any couple, really."

AdWeek pointed out that the DirecTV NFL Sunday Ticket spot was "almost certainly filmed" before the Cowboys signed the openly gay Michael Sam to its practice squad. The coincidence, however, certainly didn't hurt DirecTV's message.

The commercial aired without fanfare during the NFL season opener between the Green Bay Packers and the Seattle Seahawks Sept. 4, with the Advocate hailing it as a "welcome surprise for LGBT football fans."

DirecTV sent a shout-out to an appreciative viewer:



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