PARENTING
09/09/2014 01:20 pm ET Updated Sep 09, 2014

BabyCenter's U.S. Mobile Mom 2014 Report Demonstrates The Increasing Importance Of Smartphones In Mom's Lives

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(San Francisco) — September 8, 2014 – There is a sharp rise in moms’ reliance on mobile devices to help them through the day, according to the results of the BabyCenter® U.S. Mobile Mom 2014 Report: Mobile Powers Mom’s Life, the latest installment in BabyCenter’s 21st Century Mom® Insights Series. Commissioned by BabyCenter, the #1 pregnancy and parenting web and mobile destination worldwide, and conducted by Research Now, the report finds that smartphones are increasingly critical for moms, with 46 percent saying they would return home if they forgot their cell phone but not if they forgot their wallet. This marks a 26 percent increase over similar responses in 2013.

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