BUSINESS
09/11/2014 12:42 pm ET Updated Sep 11, 2014

The Most Cringeworthy 9/11 Tweets From Brands

It's the annual 9/11 tribute that no one asked for and everyone hates: companies on Twitter using the worst day in recent American history to promote themselves using cheesy quotes and branded photos:

Last year, AT&T won the award for worst branded 9/11 tweet with this gem. And let's hope no one tops that. Ever.

These guys could sure use a lesson in tact.

In response, Twitter users collectively rolled their eyes.

Of course, some companies back-tracked. After a Virginia yoga studio tweeted this...

bikram

... it was forced to offer an apology and deleted the earlier tweet.

Build-A-Bear, which posted a photo of a camouflaged bear wearing an army uniform, deleted its tweet. CVS deleted its tweet as well.

CONVERSATIONS