It's the annual 9/11 tribute that no one asked for and everyone hates: companies on Twitter using the worst day in recent American history to promote themselves using cheesy quotes and branded photos:
Last year, AT&T won the award for worst branded 9/11 tweet with this gem. And let's hope no one tops that. Ever.
These guys could sure use a lesson in tact.
The branding here really takes away from the sentiment.. pic.twitter.com/z1dXF8ivhL
— Seth Fiegerman (@sfiegerman) September 11, 2014
— The Vitamin Shoppe (@VitaminShoppe) September 11, 2014
— Official Fleshlight (@Fleshlight) September 11, 2014
— White Castle (@WhiteCastle) September 11, 2014
It's about America today pic.twitter.com/sOKZhZMTkU
— Waffle House (@WaffleHouse) September 11, 2014
In response, Twitter users collectively rolled their eyes.
"Well we have to say SOMETHING, right?" - Brands on Twitter
— Daniel Kibblesmith (@kibblesmith) September 11, 2014
Dear #Brands: You do not really need to have a 9/11 tweet.
— David Waldman (@KagroX) September 11, 2014
Of course, some companies back-tracked. After a Virginia yoga studio tweeted this...
... it was forced to offer an apology and deleted the earlier tweet.
Please accept our sincerest apologies, we did not mean to cause any harm to anyone.
— Bikram Arlington (@bikramarlington) September 11, 2014
Build-A-Bear, which posted a photo of a camouflaged bear wearing an army uniform, deleted its tweet. CVS deleted its tweet as well.