BUSINESS
09/19/2014 12:39 pm ET Updated Sep 20, 2014

Bánh Mì Chain Changes Logo After Uproar

Last week, Yum Brands—the fast-food behemoth that owns KFC, Pizza Hut, and Taco Bell—opened a test location of Banh Shop in Dallas, selling Vietnamese-style street food. The hope is that bánh mì, a popular Vietnamese sandwich that’s become trendy in affluent American cities, could catch on among the wider public—giving Yum ammunition in its challenge to Chipotle for the fast-casual market.

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