09/23/2014 08:46 am ET Updated Sep 23, 2014

Can A Search Engine Make You More Creative?

Michael Gottschalk via Getty Images

Type "beauty" into Google image search, and you'll see endless photos of white models. Search "beauty" in Yossarian, the metaphorical search engine, and it returns pictures of men shaking hands, a little boy dressed as a super hero, and burning money. Keep scrolling and new understandings of "beauty" pop up.

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