Last year, actress Ellen Page expressed disappointment that many of her fellow actresses have disavowed the feminist label. “How could it be any more obvious that we still live in a patriarchal world when feminism is a bad word?" she toldGuardian reporter Hadley Freedman. Feminism, she said, “always gets associated with being a radical movement—good. It should be.” But at this point, the feminist label is no longer particularly radical, or even necessarily political. It’s just good branding.
This week, Karl Lagerfeld promoted his spring 2015 Chanel line with a runway feminist march where models led by Cara Delevingne carried picket signs reading things like “Be Your Own Stylist,” “Feminist but Feminine,” and “Free Freedom,” to the tune of Chaka Khan’s “I’m Every Woman.” And Emily Ratajkowski—the topless dancer from Robin Thicke’s “Blurred Lines” video turned Gone Girl movie star—toldCosmopolitan magazine that she feels lucky that she can "wear what she wants, sleep with whom she wants, and dance how she wants, while still being a feminist.”