MEDIA
10/09/2014 09:09 am ET Updated Dec 06, 2017

Bloomberg Businessweek's New Cover Shows How Weather Channel Went From Forecasts To Cats

Bloomberg Businessweek

There's something cute and fuzzy on the latest Bloomberg Businessweek cover.

The cover story, which dives into the evolution of the Weather Channel, takes a look at how the network "found success by NOT talking about weather."

What do you do when people aren't watching live TV anymore to get their weather forecasts?

The answer: cats, of course!

Take a look at the cover right meow:

weather cover

And check out the full cover story.

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