10/14/2014 11:19 am ET

Think The Wendy Davis Ad Went Too Far? Watch This.

Apparently it's "Hail Mary" time in the 2014 election cycle.

Less than one week after Wendy Davis (D) shook up the Texas gubernatorial race with a controversial wheelchair ad against Attorney General Greg Abbott (R), who is partially paralyzed, another candidate for governor is making a similarly risky play.

Neel Kashkari, the Republican former George W. Bush Treasury official who is currently running 20 points behind California Gov. Jerry Brown (D), released a new ad this week that criticizes Brown's record on schools and shows a drowning child.

"When kids in failing schools begged Jerry Brown for rescue, he betrayed them," the ad says, as a life-and-death struggle takes place in a small pool.

The 30-second spot cites an Orange County Register editorial slamming Brown for appealing a district judge’s ruling earlier this year that struck down teacher job protections on the ground that they deprived students of their constitutional rights. The 76-year-old governor explained that he felt such a significant decision ought to be "reviewed" by a higher court.

Kashkari is likely hoping that the jarring ad will win him some much-needed attention in the Golden State. But then again, when you’re using a drowning kid to make a point, maybe your campaign is is too far underwater to be saved.

Watch the ad above.

H/T Vox



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