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10/17/2014 12:32 pm ET Updated Oct 17, 2014

Do Breast Cancer Awareness Campaigns Downplay The Disease?

Kevin C. Cox via Getty Images

With glib slogans like, "Set the tatas free," National No Bra Day's aim is, according to related breast cancer awareness campaign Save the Tatas, "to fight breast cancer using laughter and fun."

But not everyone is laughing, as the Daily Dot reported this week. Concerns have been raised as to whether campaigns that claim to raise awareness about the disease that the National Cancer Institute estimates will kill 40,000 women this year actually trivialize it.

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