Do Breast Cancer Awareness Campaigns Downplay The Disease?

Do Breast Cancer Awareness Campaigns Downplay The Disease?
ATHENS, GA - OCTOBER 12: Georgia Bulldogs fans supper Breast Cancer Awareness Month with the slogan 'Save The Tatas!' on their backs during the game against the Missouri Tigers at Sanford Stadium on October 12, 2013 in Athens, Georgia. (Photo by Kevin C. Cox/Getty Images)
ATHENS, GA - OCTOBER 12: Georgia Bulldogs fans supper Breast Cancer Awareness Month with the slogan 'Save The Tatas!' on their backs during the game against the Missouri Tigers at Sanford Stadium on October 12, 2013 in Athens, Georgia. (Photo by Kevin C. Cox/Getty Images)

With glib slogans like, "Set the tatas free," National No Bra Day's aim is, according to related breast cancer awareness campaign Save the Tatas, "to fight breast cancer using laughter and fun."

But not everyone is laughing, as the Daily Dot reported this week. Concerns have been raised as to whether campaigns that claim to raise awareness about the disease that the National Cancer Institute estimates will kill 40,000 women this year actually trivialize it.

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